How It Works
Validate leverages data to calculate impressions, conversions, and CPM
1. Data Aggregation
Using minute-by-minute PPM and streaming data, and other digital data, Validate generates a total picture of listening throughout the day and every time a client advertising message airs.
2. Conversions
Using a conversion tag, Validate logs listener visits to the client web site and returns the percentage of traffic that was delivered by their radio campaign.
3. Campaign Results
The Validate dashboard displays impressions, conversions, and CPM, as the campaign unfolds, which provides the opportunity to tweak the campaign mid-flight.
We Know Radio Works.
Validate is the radio advertising measurement and audio attribution technology platform, developed for Radio by Radio!