Validate Audio Attribution launches in U.S.
Validate Audio Attribution launches in U.S. Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution in the U.S. The U.S. launch follows a new agreement with Validate creator, Pattison Media, and Momentum, which operates the platform and licenses it worldwide, through which Coleman Insights has exclusive rights […]
Warren Kurtzman – Talks Validate
Coleman Insights’ Warren Kurtzman on bringing Validate Audio Attribution to the U.S. The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like Meta, Google, and Amazon, among others. Our publisher Shawn Smith hosts this special episode of Broadcast Dialogue – The Podcast featuring Warren Kurtzman, President of Coleman Insights, […]
Andrew Snook Talks Validate
Andrew Snook Talks Validate In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development and tech behind their new radio advertising attribution platform. Book Your Demo Now Recent Post We Know Radio Works. Validate is the radio advertising measurement and audio attribution technology platform, […]
Rod Schween Talks Validate
Rod Schween Talks Validate One of radio’s greatest sales challenges in the digital era is validating the effectiveness of radio advertising with quantifiable data. That code has been cracked by Canada’s Pattison Media. They’ve developed a game changing technology platform, aptly named – Validate. Book Your Demo Now Audio Transcript: Shawn: Pattison is partnered with […]
Pattison Media partners with Momentum to launch Validate
Pattison Media partners with Momentum to launch Validate Pattison Media has announced a strategic partnership that will see Vancouver’s Momentum Media Marketing license and launch its Validate advertising measurement, conversion tracking, and attribution technology platform, and market it to the radio industry. Developed and beta-tested in-house by Pattison Media, Validate aims to solve one of the radio […]