The radio industry has a measurement and attribution problem. Hundreds of millions of dollars have left broadcast for platforms owned by digital giants like Meta, Google, and Amazon, among others.
Our publisher Shawn Smith hosts this special episode of Broadcast Dialogue – The Podcast featuring Warren Kurtzman, President of Coleman Insights, the new licensee of the Pattison Media-created Validate Audio Attribution software platform in the U.S.
Validate Audio Attribution launches in U.S. Momentum Media and Pattison Media have announced that Raleigh, NC-based media research firm Coleman Insights will be the exclusive licensee of Validate Audio Attribution in the
Coleman Insights’ Warren Kurtzman on bringing Validate Audio Attribution to the U.S. The radio industry has a measurement and attribution problem. Hundreds of millions of
Andrew Snook Talks Validate In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development
Rod Schween Talks Validate One of radio’s greatest sales challenges in the digital era is validating the effectiveness of radio advertising with quantifiable data. That
Pattison Media partners with Momentum to launch Validate Pattison Media has announced a strategic partnership that will see Vancouver’s Momentum Media Marketing license and launch its Validate
Validate is the radio advertising measurement and audio attribution technology platform, developed for Radio by Radio!